UPLIFTING

  It’s important that my clients feel comfortable and cared for, so it one of our main objectives to implement warm, uplifting and motivational content into my overall social strategy. I’ve learned that my clientele responds positively to this type of content, so if it can help them feel happy and confident, it should be a priority.

INFORMATIVE

  Another goal is to inform my audience about the services I offer and how we can help. We work with many reputable companies, including Cesare Ragazzi Laboratories, Jon Renau and Hairdreams. We produce content that explains what each product or service is, in a way that my audience can easily and clearly understand. They detail the benefits of each product and use images and videos to help exhibit the end result of a specific product. Not only that, but Alter Endeavors also researches and shares relevant articles from third party sources which may be useful or informative to my clientele or potential clients.

TRUST BUILDING

  Gaining trust is imperative. Many clients come to me disheartened after previously being taken advantage of. So, it’s crucial that my social media presence not only displays the results of my services but also the testimonials from my clients. Alter Endeavors incorporates both of these aspects into my social media. An added benefit of trust-building content is the opportunity to feature past and current clients who love sharing their stories. The testimonials help others get a sense for the services I offer while deepening relationships with my current clientele.

COMMUNITY FOCUSED

  It’s my goal to be open and honest with my potential clients so that we can build a trusting and supportive community together. We grow my online community by sharing personal and approachable photos and videos of me and my team. These help my clients connect with me and realize how passionate I am about helping them along their journey. Additionally, we strive to respond promptly and honestly to questions I receive online. Lastly, we showcase the ways I give back to the community and the organizations that I support and am passionate about helping, such as Wigs for Kids.

ACCESSIBILITY

  One of the first tasks Alter Endeavors did when they began working with me was to confirm that all of my information was up-to-date and correct. This guarantees that my clients are able to contact me, find important information such as our hours, our location and other vital information. At the end of the day, my goal is for people to know that when they come to my studio, we will find a customized hair loss solution that works for them. I’ve learned that building my brand online is essential to developing a level of trust with my clientele while also providing anyone new to hair loss with the opportunity to connect to a supportive and informative community. Hair restoration quickly became my passion in life and through the use of online marketing – I’m lucky to say it’s my full-time profession as well.